I'm a self-taught designer. No design school, just eight years of learning by shipping. I started in web design. Branding, apps, motion and product arrived later through agency work, until the job title stopped keeping up.

A run of agencies took me from designer to leading a team of six across twenty-plus projects, and the ones I designed myself picked up Red Dot, Webby and Awwwards. Then I went in-house as the only designer on a product, shipping it end to end. Later I led design at a web3 agency, across marketing and product, running the team without putting the tools down.

These days I'm at Krea, an AI creative suite. I design mostly for growth, with a hand in core product.

The rest of my time goes to things that are fully mine. I co-founded a rental startup, where research, brand and the mobile app were all my work. And I released yume-me, an app I designed and built solo. It's also my ongoing test of how far one designer with Claude Code can get.

Since 2023 I've also judged for Awwwards.
Reviewing other people's websites keeps me honest about mine